3 Surefire Ways To Sell Your Homes On Steroids
So you need to sell your home?
This article is exactly what you need to do, to sell your home or create a bunch of leads of individuals, who are HOT prospects to buy your home.
Before, I share my 3 steroid ideas on selling your homes; you need to take a few simple steps…
PREPARATION
1. You need to locate and interview an aggressive Mortgage Broker, who is very knowledgeable, with a GREAT TRACK RECORD of closing deals, especially difficult ones.
I cannot stress enough the importance, of having a great broker on your power team.
Remember, you can sell a home ten times, if you can’t get the buyer funded by a mortgage company…who cares, your wasting your time.
2. You should make some effort in fixing the home up; even if it’s a hunker, I’d still get the lawn cut and maybe throw a coat of paint on the property. You’d be amazed at the improvement to even an ugly property, with a simple coat of paint on the front of the property.
3. Go to your local community financing office or local grant and home buyer bond office. For example in Charlotte and Washington DC the city provides first time home buyers with an assistance voucher toward the purchase of their first home.
LET’S DO SOME MARKETING ON STEROIDS
Let’s be honest, you’re going to have to be more aggressive, smarter and persistent than 99% of all your homes neighbors.
There’s no magic pill, but this has been working for me for the last year, and we’re always testing and fine-tuning the system.
And I can tell you, that while every other investors, are sitting with their heads in their butts, my partner and I are able to sell all of our properties.
1. Buyer First System
Basically you create your own buyers. The best example would be converting a lifetime renter into the American Dream a homeowner. Just so happens, that while becoming the American Dream, they also end up buying your home.
Very simply, create a flyer or postcard, and market to communities of people who would be a great prospect to buy your home.
Who doesn’t want to be a homeowner in America? Nobody, that’s a stupid question, everyone wants to be a homeowner, and it’s bred into us as kids.
The real key is you must understand, that these individuals renting, most are under the impression they CAN’T get a mortgage. They might have tried in the past, and were shutdown and embarrassed, only to believe they would live the rest of their lives as a RENTER.
These are the best leads you can focus on, because it’s not a matter of IF they’ll buy your home, they will, the key is can you get them funded or is it the right house for them, financially affordable.
I must also share with you, this strategy will take some of your time and initiative, because their is hand holding involved, mortgage brokers, and helping them get any government help in First time homebuyer money.
2. Fish in some one else’s pond!
Go where the most prospects are for your home. I’ll give you some examples, you need to go where the most and the best prospects are to buy your home, assuming it’s a good deal (priced right, and there’s still built-in equity for your buyer).
If you have any contacts or a friend of a friend, now is the time for using it and your expectations are for these contacts to open doors for you, to their sphere of influence.
So what ponds can you fish in, with your marketing? Think about whom you know (friends, family members, and associates)?
BEST: Teachers, Cops, Firefighters, Government Employees, Bus Drivers, Department of Transportation. (These careers are loved by lenders, they mostly have good credit, and their income is basically guaranteed and very stable.)
GOOD: Large local employers: Supermarkets, Local telephone company (AT&T), Home Depot, Wal-Mart, etc.
3. Use the Internet…
You should definitely have an individual website for your property.
You can get a simple site built for under $100.00.
Use www.elance.com for getting your site created, elance.com is similar to EBay. You post an auction about your project (your home website), and then companies bid on your job, and you get to see samples of their work and read all their feedback, after you decided who wins your job, you choose a winner. Oh by the way,the service cost you nothing and is completely FREE. ¸ Take some pictures with your cell phone of the home and you’ll end up emailing them to the website designer, to post on your site. Treat this as an online, digital brochure, basically being able to do whatever you can conceive. You can take a video of the home, with you walking through the home and then have it placed on your site and youtube. If you’re intimidated by video, like I was at first, don’t be, because your web site designer can do it for you, very easily.
Now, when ever you talk to someone on the phone or in person, they can quickly look at your property, on the web. This will be the best money you’ll ever spend on marketing of your home.
4. BONUS: Promote and hold your own, “First Time Homebuyer Seminar”.
Before you say anything, I don’t expect you to be Tony Robbins, if you can get 10 to 15 people in a room, your going to be successful.